Lark Europe

Lark Europe

http://www.lark.com.pl/

Lark Europe S.A. is the leading distributor of consumer electronic goods and manufacturer a of popular car navigation systems. The company has been operating since 2001. Initially, it was a representative of the European and world photographic and electronic brands in Poland, providing them with a comprehensive marketing service and distribution. In 2004, it started production and the distribution of electronic equipment under its own brand. At present, the company’s offer includes GPS navigation devices, PC tablets, portable audio and video equipment, DVD players, DVB-T tuners and others. Thanks to its high-quality products, it is the market leader in many of these categories. This concerns, among other things, PC tablets. As the first Polish manufacturer, Lark has launched tablets with a DVB-T module and GPS receiver.

The Lark brand’s philosophy is to deliver top-quality solutions with a combination of an interesting design and rich functionality with competitive prices. In the product preparation process, Lark carefully takes into account the market conditions and specific needs and requirements of Polish users.

Lark’s equipment is available at numerous webshops as well as almost any of the national and local commercial chains. Thus, Lark products are available all over Poland, in both large cities and small towns.

Since March 2011, Lark Europe has been a part of MNI Group, which is listed at the Warsaw Stock Exchange. MNI Group is a dynamically developing group of companies operating in the field of media, telecommunication, advanced mobile technologies, mobile marketing and the Internet. Thanks to having joined this strong capital group, Lark has been able to start closer cooperation with companies such as Navigo, MNI Premium and other companies within this Group operating among other things, in the media segment.

The dedicated multimedia content offer of MNI Group companies and modern localisation solutions, intended directly for Lark’s devices, improve their competitiveness. Of great importance is cooperation with Navigo – a fixed supplier of digital maps for the GPS navigation offered under Lark’s brand on the market. In connection with digitalisation, Lark Europe took an essential part in delivering the DVB-T reception equipment to the Polish market, which enables the reception of digital TV after the analogue broadcasting has been disabled.

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